KOS Design was appointed to design logo and stationery for Sangchai Group (parent company) and other companies in the group. Lacking distinctive identity, the previous logo of Sangchai did not reflect client's core business which is an air conditioning, refrigeration and electrical solution provider. One main concern was that the logo looked like UOB logo. Overall, the design was dated.
KOS Design presented visual identity to be modern, professional, energetic, powerful and sustainable. The logo is versatile for the main parent company and its subsidiaries.